V for Victori 

A not-for-profit project for heart and hope.

Sharing a positive message for heart, hope and solidarity towards our united Victory against the greater flow-on effects of COVID-19 across our greater community.

I Heart and Hope Posters

A show of heart and hope for your own home town, suburb or region.
Designed to be shared, these posters are available as either a $15 print-your-own downloadable PDF or as an $85 special fine art print, signed and dated by the artist.
With all proceeds going towards helping us continuing sharing the V for Victori project across our greater community.

Print Shop

Merch Shop

The Project

Started in August 2020, this not-for-profit creative project aims to share and promote a positive (non government) message to help lift community spirit and support acts of togetherness as we (the greater community) work towards a victory against the greater flow-on effects of COVID-19. 
To date, the project has been completely self-funded, relying on the wonderful support and generosity of sponsorship, donations and merchandise sales to help grow and share the campaign.
Play Video
Interview with Charlie Ryan on RPP FM, 30 June 2021

Here are some of the ways this project is being shared within the community:

Posters and Billboards

Digital and Social Media

Merch and Prints

Community Participation

A Look at the Books

This project wouldn’t be possible without the generosity of others.

For the most part, money raised for this project goes directly into filling print and digital advertising spaces right across Australia, selling nothing but an uplifting (non-government) message to help combat rising negativity and lift community spirit.
As well as some of the costs involved in producing the prints and merchandise that help fund the project.
Last Updated: 8 June 2021


TOTAL: $6,200.50


Print: $7,304.00
Digital: $1,417.00
Merch: $1,140.35
TOTAL: $9,861.35.00
Out of Pockets: $3,660.85

Support this Project

If you love this project and want to help build, share and support it, there a number of ways you can:


If you would like to make a personal financial contribution towards the project, we have set-up a Go Fund Me page to help take your donation.


If you or your company have an idea of how we might be able to work together and collaborate, let’s arrange a time to chat and see where we can go.


If your business or organisation would like to become an official sponsor of this project, please get in touch about our sponsorship packages.


Or help us share this project:
Follow the project on Facebook and Instagram
Sign-up to the newsletter below.
And share this page amongst your own community.
Share on facebook
Share on twitter
Share on linkedin
Share on email

Thank You!

Without the support and generosity of these wonderful people and businesses, this project would never have got past the front door.




Brenda Shanahan AO

Tony D’Aloisio AM

Ian Carson AM

Michael Dowling AM

Graham Sherry OAM 

Angie Greene

Tom Ormerod

Jacqueline Bolton

Gee Ryan

Paul McSweeney

Bill Ryan

Rodney Ellis

Michael Kingston

Anna Loughnan

Jason Toon

Lilian Darmono

Cerys Latimer

Andrea McKenna

Shelley Panton

Denise Kibby

Matt Osborne 

Sally Gudgeon  


QMS Media

Total Outdoor Media

Kathy Lane

Landon Abbott

Andrew McGregor

Beverley Pinder

Rock Posters

TEG Van Egmond

Magic Frames

The Panton Store

Nordie Cafe

AGDA Victoria

The Back Story 

‘V for Victori’ was created by Charlie Ryan in August 2020.
The project was initially developed as a response to the second and more severe COVID-19 lockdown restrictions imposed on the people of Victoria and the ongoing closures of state and territory borders across Australia.
The creation of ‘V for Victori (Victori-a, Victori-aus)’, which up-cycled the original Winston Churchill ‘V for Victory’ (and peace symbol of the sixties and seventies) was repurposed to represent our united fight for victory against COVID-19 and its greater flow-on effects across our greater community.
“It’s something to remind us that we’re not alone, but all in this together. With a safe, simple and unifying hand gesture we can send a message of heart and hope across Australia and beyond.”
Since August, the artwork and message has reached thousands of people, being distributed and shared on streets and screens right across the country, including Sydney, Brisbane, Gold Coast, Adelaide and Melbourne.

No order, nor border will tear us apart.

Forever together in hope and in heart.

Media Enquiries

For any Media Enquiries, please get in touch with Kathy Lane:
Mobile: 0419 392 183  |  Email: kathylane@fireworkspr.com.au

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